SAS is a statistical software suite developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analysis.
R is a programming language for statistical computing and graphics supported by the R Core Team and the R Foundation for Statistical Computing.
Decision marketers face challenges and opportunities in the market that can be resolved through Digital Marketing Dashboard. The most metrics which the organisations should consider are conversion funnel, Revenue, Web traffic targets, Website engagement, Advertising ROI, Cost-Per_Conversion, Email list performance, and Social sentiment.
The goal is to gather requirements that will support the company to make informed decisions. The results are presented in a report format with recommendations and validation with relevant stakeholders. Project duration varies between 3 to 6 months, however, a prompt response to business needs can be achieved if the data is available, complete and clean.
5 hours consultation
Identifying key stakeholders
Planning and monitoring
4 hours
Measure solution performance
Recommend actions to increase value
8 hours
Analyse performance measures
Assess solution limitation and validate